Online training offered to farmers’ market producers | News


Producers selling local food at the Farmer’s Market can learn about best practices, marketing tips, national regulations and resources available to improve Farmer’s Market sales in this five-part online series presented in February by University of Missouri Extension.

“This series will help farmers and other food producers gain knowledge to help them sell more of their food products at farmers’ markets,” said Leslie Bertsch, co-chair of the MU Extension Local Food Systems team.

Attendees will hear from extension specialists, successful growers, and representatives from the Missouri Department of Agriculture and the Missouri Department of Health and Senior Services. Participants will have the opportunity to ask questions and exchange ideas.

The five sessions, held via Zoom, will take place from noon to 1 p.m., Monday to Friday, February 7 to 11. The subjects are:

February 7 – Develop niche products to reach new customers.

February 8 – Learn how to increase sales by participating in the Senior Farmers Market Nutrition Program and/or doubling food dollars.

February 9 – Learn the national regulations you need to know to sell your product on the market.

February 10 – Learn about marketing and customer service best practices.

Learn about resources available from MU Extension and the Missouri Department of Agriculture.

The cost is $20 for all sessions. All sessions will be recorded and available for some time after the event.

The Selling in the Farmers’ Market series is brought to you by the Local Food Systems Team at MU Extension and sponsored in part by the USDA’s Sustainable Agriculture Research and Education (SARE) program.


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