New Wavertree Gymnasium, The Zone sees online training flourish during pandemic




Lauren Caffrey, 23-year-old owner and founder of The Zone Personal Training, had already provided an online training service before the UK’s first nationwide lockdown and her business has grown steadily.

Zone Personal training – which specializes in 1-2-1 and online training – quintupled its revenues during the pandemic.

The Zone owner Lauren Caffrey, a 23-year-old personal trainer, previously provided an online training service prior to the UK’s first nationwide lockdown in March 2020 and was well prepared to move all of her clients to training quickly in line and continue to move forward towards pursuing his dream of opening a flagship facility.


Having previously run her business from her parents’ garage from 2019 to 2020, converting it to The Zone PT Studio, Lauren has used this as a crucial stepping stone to introduce clients to her way of training and wholeheartedly transforming their habits. daily to create a cohesive lifestyle. from which they would achieve the desired results.

Originally, she started training between 40 and 50 clients and hired another personal trainer and friend Emily Stevenson to share the 120 sessions each week.

Since the pandemic, The Zone is now training 150 online customers, as well as 100 subscribers to The Zone app – a fantastic achievement during a tumultuous time for many industries.

Having seen her income quintuple, Lauren saved every penny of her earnings to open an incredible New York-inspired facility in the heart of Wavertree on Mill Lane Trading Park.

The Zone will house a dedicated floor of the gym itself which, Monday through Friday, will be used by The Zone’s 10 personal trainers who will challenge their individual clients.

The gymnasium floor will then be open to the public on weekends where day passes will be available for purchase.

Lauren is also setting up The Zen – an upstairs yoga studio in Unit 10, which she says will encourage yogis to get “into their zen” with the studio helping clients achieve their goals both physically and mentally.

The businesswoman hopes to bring all aspects of lifestyle, health and wellness under one roof, with The Zone also offering physiotherapy sessions, botox treatments and the sportswear brand in full swing. boom Sporty Lula, available for purchase from The Zone.

The facility will allow Lauren and her team to train up to 15 people per class with four classes per day, around 80 to 100 people per day in personal training sessions and another 12 people per yoga class.

Lauren is part of the Online Trainer Education business coaching group, founded and led by Adam Hayley, who helps him structure his online business and steer it in the right direction for the growth of his business.

Lauren said, “It’s amazing to think The Zone is going to go from around 50 people every week when we had the studio to around 500 people in our new facility. We are hiring personal trainers and created 15-20 jobs during the pandemic, which I am incredibly proud of.

“I’ve worked so hard over the last year, but when you have a dream you go all out and I don’t half do anything. I knew I wanted to open up a space that would transform the physical and mental health of our clients to become the best version of themselves and I wanted that space to be amazing. The Zone will be exactly that.

“At 17, I stayed in school hoping to get a business degree from college, but on paper I just wasn’t smart enough and didn’t get past my first year of sixth. I quit school and did an apprenticeship in personal training and came quickly six years, a lot of hard work and a lot of blood, sweat and tears and now I run a really successful business. I know this is exactly where I’m supposed to be.

“I want to inspire young people, especially during the pandemic when the GCSE and A Level exams are on hold at an already very stressful time, that you can do just as well if you don’t stay and study and follow through. a different course in teaching. Never stop learning and working hard and you will become the best version of yourself! “

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