Building a strong online presence in the ecommerce world can be a daunting process.
It takes a considerable amount of time to find and implement the most effective method of generating income, let alone the financial investment required to make such a push.
What if you could save time and money on this trip? It’s every marketer’s dream come true.
If I told you that implementing and using social media quizzes is the answer to your problem, would you believe me? They are relatively affordable, easy to integrate into current marketing systems, generate social traffic and sales while attracting leads to generate future income.
Who knew that social media quizzes could do so much?
At Interact, we’ve helped over 10,000 brands create over 25,000 quizzes, and have seen lots of successes (and failures) along the way. Today I’m going to highlight five examples of brands implementing effective marketing strategies through their quizzes that have enabled them to effectively drive online sales and generate leads.
By the end of this article, you will feel confident enough to use social media quizzes as a marketing tool.
We will take a look.
Z Gallerie’s strategy: personalize its range of products with quizzes
Z Gallerie sells creative products derived from different styles to professional and amateur interior designers. Z Gallerie has many locations across the United States, but they also have a strong online presence. They created the “What’s Your Z Gallerie Style Personality?” Quiz. To personalize their product line and generate leads.
The Z Gallery quiz categorized individuals into specific styles. Each style contained a separate set of products tailored to the style received by a quiz participant. This allowed Z Gallerie to use these styles to provide personalized product recommendations to their customers.
By closing their quiz with a lead capture form, Z Gallerie was able to complete their quiz results with personalized follow-up thanks to marketing automation.
By using a personalized approach, Z Gallerie was able to keep customers engaged and interested. This allowed them to offer the most suitable products for each individual based on the answers they gave during the quiz.
Thanks to personalized follow-ups, the Z Gallerie is able to warm up their prospects before converting them into paying customers.
Here’s what to remember from the Z Gallerie example: Create a quiz with personalized results for each customer so you can come up with specific product recommendations for each person. You can do this either by recommending a single product or by designating people with a certain personality that matches a group of products. Follow up with marketing automation and you’ll keep your customers engaged and interested.
Birchbox’s strategy: Differentiate their products using a personality quiz
Birchbox is an e-commerce brand that focuses on beauty and health products. Birchbox created the “Find Your Face Mask Soul Mate In One Minute” quiz to offer personalized recommendations to quiz participants about the perfect mask to buy.
Birchbox’s strategy is similar to that of Z Gallerie, but rather than categorizing its audience into distinct personalities with related products each, Birchbox has chosen to focus on just one of the many.
Birchbox is an e-commerce brand that sells different types of products, but when they took this quiz they kept the category of face masks in mind. So, rather than recommending all of the masks in this category, they chose to customize their results with just one mask for each person.
While Birchbox didn’t use their quiz for lead generation, they did use it to focus on the most suitable masks for their clients. Personalized recommendations such as these develop a deeper connection with customers, allowing them to believe that a specific product was designed especially for them, encouraging the purchase of said product.
Here’s what to remember from the Birchbox example: Just like the previous takeaway, create a quiz with results based on a customer’s personal preferences. Rather than putting your audience in “personas,” recommend the most appropriate product, as personalized suggestions convert better than general suggestions.
BioLite’s strategy: Use quizzes to play on trends and promote their product line
BioLite develops and manufactures products that are safe, easy to use, require little energy and allow other devices to be charged. With a focus on situations that require energy, BioLite created the “What would you do with 10 watts?” Quiz. »Raise awareness of preparedness in the event of an unavailability of electricity and generate leads.
BioLite takes a unique approach to their strategy. While still focusing on the product recommendations in the results, BioLite used their quiz to gauge how prepared their audience was during a power outage or if their audience had ever been in a situation where the electricity was not available.
BioLite also added an extra incentive to its lead capture form by turning it into an entry for a free giveaway. The entry allowed the BioLite audience to win some of their products while being kept up to date with the brand’s products.
Regardless of the result the audience got, BioLite was always able to offer product recommendations to get ready. The BioLite quiz, linked to their free entry for capturing prospects, gathered 4,852 prospects.
Here’s what to take away from the BioLite example: Create a quiz that challenges people’s beliefs about being prepared for certain situations. Playing on this notion will encourage your customers to make purchases based on future preparation for such events.
Elephant Pants strategy: use a quiz to fund their Kickstarter campaign
Prior to successfully launching as a brand, Elephant Pants relied on fundraising for a Kickstarter campaign. Driven by the ambition to take off its range of products, Elephant Pants created the quiz “Which pair of Elephant pants are you?” in the hope of generating enough leads to help fund their launch.
As we’ve seen in the previous examples, using quizzes as a way to provide personalized product recommendations has been one of the most effective marketing strategies to incorporate into online retailing. The results of the Elephant Pants quiz recommended a specific type of Elephant pants to their potential customers.
They made sure to provide a link with their results to the quiz in an effort to encourage their audience to help fund their brand. At the end of their campaign, Elephant Pants’ Kickstarter raised over $ 8,500 through its quiz, allowing the brand to launch successfully.
Here is the example of the Elephant Pants: Just like any other takeout, create a quiz that recommends personalized products. In this case, however, you’ll be using these personal product recommendations to encourage your audience to help fund your brand.
Aaron Brothers Strategy: Use Quizzes to Convert Leads to Local Buyers
Aaron Brothers (a subsidiary of Michael’s Stores) has been specializing in custom picture framing, art supplies and photo frames for years, bringing their customers the latest in framing and home decor fashion. With their dedication to art, Aaron Brothers created the quiz, “What’s Your Color?” generate leads with a focus on targeting their customers through their brand placements.
Aaron Brother’s strategy is quite simple. Unlike other quizzes which kept their questions to a minimum, Aaron Brothers provided a longer quiz to determine someone’s artistic color. They used the concept of creating entertaining, shareable content for the sole purpose of generating leads based on their brand placements.
Because people like shareable results like those offered by the Aaron Brothers quiz, the likelihood of their results being shared increases dramatically. The quiz generated over 500 leads and was the most successful part of their color-based campaign.
Here is what to remember from the example of the Aaron brothers: Take note of the most popular social media quizzes you come across (the ‘What is your color’ quiz has gone viral 20 different times) and create an entertaining quiz to collect leads sorted by location so you can sell products too. offline. You can target your audience based on zip code so that you can suggest the location closest to your store.
Now back to you
As a marketer, time is of the essence, and every minute spent researching and then implementing the most effective way to generate income online could be time spent on more important matters. Let us save you time and money by offering you a simple but effective answer to your online sales risks: social media quizzes.
With the five different examples we’ve highlighted above, you should have a pretty solid understanding of the concept of using social media quizzes as a way to boost online sales and generate leads. Although the five examples vary and are similar in different ways, each brand has achieved its own success through their integrated quiz marketing strategies. So at the end of the day, if they can do it, so can you.
This article should be a helping hand to get you started.