Local travel agency Fly Go has invested some 1.5 million euros this year in new products and communications campaigns, according to company data. The company is also active in Spain and Italy where it operates exclusively online while in Romania it also operates two travel agencies in Bucharest. One of them was opened in 2015.
The local travel market is “very digital and competitive”, consumers are very knowledgeable and generally opt for personalized and flexible solutions, said Stefano Iervolino, Managing Director of Fly Go. (Photo). âIt is clear that a travel agency must first be where its customers are, and therefore it must have an online presence. This requires constant investments in the digital component, in communication, in HR and technology, âhe explained.
In 2016, the travel agency wishes to increase its market share in the markets where it is already present by further developing its city-break offer and by launching a new version of the www.fly-go.ro site. It also plans to expand to other European countries.
Fly Go says it also wants to promote Romania as a travel destination in countries where it is active and next year launch two new products targeting foreign tourists, especially senior citizens, who want to visit Romania.