Brazilian hotel chain chooses eRevMax to maximize online revenue

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Bourbon Hotels & Resorts, one of the main players in the hotel industry in Brazil, has signed eRevMax to increase the penetration of its online business and its revenues. Ten properties will use the RateTiger Channel Management solution to manage inventory in their online distribution mix.

RateTiger Channel Manager will help Bourbon Hotels & Resorts increase online sales by ensuring real-time room availability at all distribution points through automatic adjustment from pooled inventory. All bookings made through these distribution channels will be captured and available inventory will be automatically redistributed, helping hotels push back even the availability of the last rooms, ensuring maximum occupancy. They will also take advantage of eRevMax’s superior connectivity with major global and regional distributors, including OTAs, tour operators and wholesalers, to reach new markets as the country prepares to welcome millions of tourists for the upcoming FIFA World Cup. 2014 FIFA World and the 2016 Summer Olympics.

“RateTiger will help Bourbon Hotels & Resorts have full control over revenue management. They will be able to identify the best producing websites, while improving the relationship with the channels that have a lower commission. They can diversify their product offerings by creating new chambers. types and packages to meet the needs of a wider audience, which will have a positive impact on hotel bookings, ”said Jan Murza, Vice President of Sales, Americas, eRevMax International.

Online travel is growing by over 18% in Brazil and is expected to exceed $ 20 billion by 2014, as the leisure tourism sector receives a huge boost from international tourists visiting the country for the World Cup. football world. By leveraging the flexibility of RateTiger’s solution, Bourbon Hotels can maximize its revenue opportunities and reduce its distribution costs by rapidly and efficiently increasing its distribution reach. RateTiger, by eRevMax, is a fully integrated connectivity and channel management solution that fully automates the connection between hotel inventory systems and distribution channels, regardless of business model, type of connectivity or geography. .

About Bourbon Hotels & Resorts

Brazilian hospitality. Much more than a concept, it is the main philosophy of Bourbon Hotels & Resorts. With fifty years of history, Bourbon is very proud to be the leader in its hotel category. This recognition is only possible thanks to the entrepreneurial spirit of their founders, always concerned with the best quality of their products and services, as well as the constant development of their professionals. The growth of the company is no accident. Throughout its existence, Bourbon has proven that it is possible to grow with quality and stability. From the Bourbon coffee beans at the origin of this family business (and which gave their names to their properties), to the eleven hotels in several cities across the country, Bourbon Hotels & Resorts continues to offer services of the highest quality. meeting international standards, developing and consolidating partnerships, to always offer the best to their guests, without forgetting their main mission: to bring satisfaction to customers through hospitality in the best Brazilian way.

About eRevMax

eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. The company offers its premium hotel channel management product RateTiger, the SimpleDistribution web-based solution and its real-time enterprise connectivity gateway, Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves more than 6000 customers worldwide with offices and R&D centers on three continents. For more details, please visit www.erevmax.com.

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